The sixth Water Vision contest, an annual programme jointly organised by Coca-Cola Malaysia and the Malaysian Nature Society (MNS) since 2007, is inviting entries.
Designed to foster a sense of water stewardship among youth, the competition calls for participants to identify and resolve a water conservation issue.
Open to secondary school students through MNS’ Kelab Pencinta Alam (KPA), entrants have to work in teams of four to submit a 15-minute multimedia presentation of how they can help conserve water in their school or community.
“About 70 per cent of Malaysians use more water than they should — this is a sad reflection of the wasteful nature of consumers who do not practise sustainable water consumption.
“We are in imminent danger of having a water crisis if no immediate action is taken,” says Kadri Taib, Coca-Cola Malaysia public affairs and communications director.
The National Water Source Report 2000-2050 had predicted that the expected demand for water in the Klang Valley would outstrip supply by 2014.
Kadri adds that while governments and organisations could take measures to avert the crisis, it is crucial to change the attitudes of people towards water.
“People need to understand that it is a precious commodity that cannot be taken for granted.
“This is the basis of the contest,” he says.
During the recent launch of this year’s programme, SM St Michael, from Penampang, Sabah, the winner for the past three years, received RM6,000 to install tanks in the school for a rainwater harvesting project.
This year’s theme is The Best Practices on Water Conservation in Your School or Community and entries must highlight how water problems were solved in the school or local community.
The top three teams will be invited to attend a special three-day nature camp at the MNS Environmental Interpretive Centre in Sepang where they will learn about the importance of mangrove forest ecology.
The grand prize winner will also win a rainwater harvesting system for its school. Other prizes include cash and attractive gadgets.
Teams are to submit their entry confirmation forms by May 7 to Water Vision Contest 2012, Malaysian Nature Society, JKR 641, Jalan Kelantan, Bukit Persekutuan, 50480 Kuala Lumpur.