For A Beautiful Earth – MNS

A TOTAL of 2,000 saplings were planted within two hours of non-stop labour at Sungai Sepang Kecil, Sepang.

For the second year running, Estee Lauder Companies Malaysia in partnership with Parkson Corporation organised a month-long campaign, themed “Beautiful Earth” to reduce the use of one-time plastic and paper bags, raise monies to rehabilitate the mangrove forest in Sungai Sepang Kecil through its “A Bag for a Tree” project.

Over 120 staff, family members and friends from Parkson, Pavilion Kuala Lumpur and Estee Lauder Companies, as well as members of the media took part in the tree-planting activity.

Hard at work: Zizan was one of the Earth Month Ambassadors who participated.

Four of the 12 Earth Month Ambassadors participated, namely Freda Liu, Zizan Nin, Joanne de Rozario and Dennis Lau.

Malaysians were urged to take part in this effort by making a donation of RM25 to purchase a mangrove sapling.

For each contribution, ELC and Parkson Corporation offers a limited edition Beautiful Earth eco-bag, made from 100% environmentally-friendly material. All the donations were used to purchase the mangrove saplings.

The bags were sold at all Parkson stores nationwide, Estee Lauder counters in all Parkson stores and at all Estee Lauder free-standing stores. A total of RM101,500 were raised, which equals to 4,060 mangrove saplings to be planted at Sungai Sepang Kecil.

For a good cause: Loo (second from left) and Cheng (right) presenting a cheque of RM101,500 to Clement. With them is Estee Lauder senior communications manager Jean Loh (left).

 Estee Lauder Companies Malaysia managing director Loo Kai Nan and Parkson Corporation merchandising department general manager Natalie Cheng presented a cheque of RM101,500 to Malaysian Nature Society (MNS) executive director Clifford Clement.

“Trees and forests are being cleared every day and this has a huge impact on our environment, ecosystem and food source. Tree planting is one of the simplest acts all of us can do to help preserve Mother Earth,” Loo said.

After a hearty breakfast and an introduction to the Sungai Sepang Kecil mangrove and a briefing of the do’s and don’ts while planting, the group of 126 donned rubber boots and made their way to the planting site which was approximately a 15-minute drive from MNS’ Environmental Interpretive Centre.

As there were a limited amount of small-sized boots, some had to go without them or settle for larger sizes.

Participants were given different tasks such as unwrapping the saplings, digging, transporting the saplings and planting.

Doing her bit: De Rozario, seen here tying the sapling to a stick.

By noon, the tasks were completed and participants emerged mud-clad and red-faced due to the blistering sun, and were rewarded with a sumptuous seafood lunch.

According to Clement, the site was chosen as it once had a healthy mangrove ecosystem that was devastated by river deepening and drainage works.

“Now with the help of a few bodies, we can rehabilitate the vegetation and provide vital environmental services to wildlife and the local communities.

“We have now been given the approval and commitment from the relevant authorities that the trees planted will not be harassed in the future.

“Through our Sepang MNS Environmental Interpretive Centre, we will monitor and chart the growth rate and furnish simple reports on the status of the trees. A section of our website will also feature all plantings,” he said.

By TheStar


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